October 13, 2008

Tips for Sucess: Send a text reminder for your next appointment

                           ITouch   TIPS FOR SUCCESS:  Send a text reminder for your next appointment by Kris Malandruccolo

Blackberry It's Fun to Know: Do You LOL or Laugh Out Loud?

Using your cellphone just to talk to people? Well, you're in the minority. According to a Nielsen report, text messaging has become the primary function of cellphones. The average mobile user receives 350 texts per month, versus 200 voice calls.

The report cites teenagers as the main drivers of this trend. The typical teen receives an average of 1,700 texts a month! But businesspeople are also avid texters. They've taken advantage of the widespread availability of the QWERTY keyboard (similar to your computer's keyboard) on cellphones, which makes texting quick and easy.

(Source: Nielsen and The New York Times)

As a parent of high-school and college age children, I could have told you that one! LOL In fact, I recently changed our family cell phone plan to include unlimited text messaging and cut the minutes from 1500 to 700 minutes.   This past month, our cell phone monthly minute usage was only 398 minutes! OMG

When I make an appointment, I always ask for the couples cell phone number.  Many young couples today do not even have a land-line anymore.   While it is good to send an email or phone reminder, I highly recommend sending a text message reminder 24 hours ahead of time.   Not only will the bride get that message and respond right back, but you will also be seen as some who is "with it", so to speak.  Especially the older you are, it is good to be perceived as someone who is keeping up with trends.

Best of all for me, when I text my kids, I usually get an immediate response!   No one has to know they are talking to mom.   Your clients will appreciate that they can respond back immediately instead of taking the time to pick up the phone or answer an email.  People want "fast" results, and texting is a way to get fast results.

To make an appointment the old-fashioned way, please call me at 630-876-9604 or you can email me at Kris@ElegantVideosByKris.com.  For more information, please visit my website at Elegant Videos by Kris.  You will get an appointment text reminder 24 hours ahead of time.

g2g!

 

October 04, 2008

Terry O'Connell joins Heritage Makers

1HM 

Terry O'Connell from St. Cloud, Minnesota joins my Heritage Makers Team as an Independent Heritage Makers consultant.  Terry works for the Quad Cities Community Television network as a videographer.  Terry thought this would make a nice addition to his business.  Terry asked if he was the first male on my team - but I told him, no - I have several men on my team!  This isn't a ladies only business!    Welcome Terry!!!

 






October 02, 2008

Kris Malandruccolo attends the 2008 Heritage Makers Reunion

DSCN0176  Kris Malandruccolo attends the 2008 Heritage Makers convention on Sept 25-27, 2008 in Anaheim, California.

In addition to my video business, I offer Heritage Makers coffee table storybooks because I want to help others strenghten their families through The Power of Story.  It's that simple!  It's what I've been doing for 20 years, but with a different tool - video!  Now, I have another arsenal in my toolbox - the storybook!

Pictures without the story behind them are a memory lost.  Every family has a story, what's your story? 

DSCN0173 You can see more photos from the 2008 Heritage Makers Convention on my Heritage Makers Facebook page.  It was a great time, and I was educated and inspired!  Sign up as a member when you are there.

HM

For more information on HM, please visit my website at ElegantStorybookByKris or call me at 630-876-9604.

DSCN0104

Here we are at the Royal Awards Gala.

DSCN0135

   





 

 

 

The post-convention activity was going to Disneyland (which is all decorated for Halloween).

October 01, 2008

EventDV magazine: A Family Affair - a son helps his father create the gift of heritage

EventDV-October2008  SteveNathans 

EventDV magazine, October 2008:  Stephen Nathans-Kelly, editor-in-chief of EventDV magazine writes his editorial this month on his journey of helping his father create a family reunion storybook.  In the process, he sees his father in a new light!   This is why I offer Heritage Makers storybooks - it's the joy of seeing my friends connect with their families through creating storybooks!!

SidNathans

Stephen's dad (left), who spent many years capturing the stories of his "Alabama family"

HM

  AlbumofMemories The recipient of the storybook, Alice Hargress, on her 94th birthday, is sharing the storybook at the family reunion.

A Family Affair by Stephen Nathans:  The defining moment in Ron Shelton’s 1988 film Bull Durham—still the best baseball movie ever made—happens off the baseball diamond, when career Carolina League groupie Annie Savoy regales career minor league catcher Crash Davis with the roll call of saints and greats she believes her soul passed through in its earlier incarnations. She asks Crash what he thinks and he replies, "How come in former lifetimes everybody’s somebody famous?"

Bull Durham has always held a special place in my heart because it was shot in my hometown—Durham, N.C.—albeit a few months after I left for college. Bull Durham didn’t capture Durham all that accurately, but the characters and the baseball scenes were great, and the film’s portrayal of ordinary mortals confronting their own limitations against the backdrop of a game awash in myth and legends gives it a resonance that will stand the test of time.

My father lived in Durham for 40 years as a history professor at Duke. As a social and oral historian, he’s spent the better part of his career researching and recording the stories of ordinary people who didn’t hit home runs, rule nations, or lead armies to war. He began this work in earnest in the summer of 1978 when he journeyed to Greensboro, Ala., in search of the descendants of an African-American family that had worked as slaves on a plantation outside of Durham some 130 years earlier.

He left for Alabama knowing his research could go one of several ways, the two worst-case scenarios being that the trail might go cold, or that he would, indeed, find the people he was looking for but they wouldn’t want to talk to him. It helped that he turned out to be a natural for this kind of work—his historical method and interviewing skills were sound, his manner was open, and his interest in the people and in the stories that his interviews might bring out was absolutely genuine.

He also had timing on his side: The most successful TV miniseries of the decadehad aired only a year earlier, and while it wasn’t the inspiration for his work, it probably did provide some rationale for the project among people who otherwise might have wondered what the hell he was doing there. With Alex Haley practically a household name in the U.S. in the summer of 1978, my father quickly became known in the Cassimore church community of Greensboro as "the Roots man."

Here’s how he describes it: "I ventured to rural Alabama in 1978 to find descendants of enslaved people sent there from North Carolina in 1844, and hoping through those descendants to discover stories of their forebears’ experience of that forced migration to the Deep South. Armed with a tape recorder and a borrowed Nikon camera, I was lucky enough to find ‘my people.’ One community member knew the whole story, and she welcomed me into the rural black community formed when her ancestors bought the owner’s land in the 1870s. Dozens of interviews and hundreds of slides later, I had a story not just of slavery and freedom, but a vivid portrait of people in the late 20th century who were living the legacy of emancipation—and still battling for its completion."

Thirty years later, he’s now a regular at Cassimore family reunions. This summer’s gathering was an especially meaningful one. "I wanted to carry something special back to Alabama for the 2008 reunion," he says, "an ‘Album of Memories’ to commemorate the ninety-fourth birthday of Alice Hargress, my ‘Alabama Mama,’ who had opened the community and its history to me."

A few months before the reunion, my father and I had discussed the different possibilities for how he might present the photo history at the event. His first idea was a photo montage similar to the ones I’ve produced of my young son and for various family events over the years, and of the sort we’ve written about in EventDV. I would have been happy to put together the montage, but when we discussed what that would require on the delivery end—a specific time and place to show it; reliable projection, sound, and DVD playback equipment; and a music score that would appeal to four generations—it seemed like a risky proposition. Another issue was whether older members of the community would have DVD players for repeat viewings after the reunion was over. So we decided to go the "Album of Memories" route instead. 

But the first challenge was not so much how to deliver the photo project as how to get thephotos into usable form. The source material was a collection of several hundred slides of images my father had shot in the summers of 1978 and 1980. This presented two problems that any videographer who’s done memorial tribute videos or produced photo montages for social events has faced at one time or another: how to digitize source images that may not be in the most computer-friendly format and how to make the conversion process as efficient as possible.

As luck would have it, just as we were beginning to talk about the project, I received an email from a company called Plustek offering a review unit of its OpticFilm 7300 35mm Film Scanner. This machine turned out to be the perfect solution for the slide-scanning phase of the project. My father (a confessed technophobe) had this to say about his experience with it: "The OpticFilm 7300 35mm Film Scanner offers the ability to digitize old slides and photographic negatives with dispatch and subtlety. Straightforward instructions facilitate the startup of the scanner and the installation of the software within minutes. For slides, a mounted slide holder securely clasps four slides at a time; the filmstrip holder secures six frames at a time. The scanner allows the straightforward digitization of each slide or negative in seconds. An Auto-Adjust icon in the toolbar optimizes the image. For more refined changes or corrections, other icons on the toolbar permit minutely calibrated alterations of highlights, brightness, and colors of an image."

With the slides scanned, restored, and burned to a CD that he sent to me in Wisconsin, the next step was to turn them into a book that Alice Hargress and her family could enjoy and treasure. Fortunately, I had an ace-in-the-hole there: columnist Kris Malandruccolo, a Heritage Makers Consultant (www.ElegantStorybooksByKris.com)  who could guide us through storybook creation and help us produce an album worthy of the occasion. Plus this would give me an opportunity to do something Kris had been urging me to do for a couple years—make a Heritage Makers storybook of my own and see what all the hoopla was about.

When I first emailed Kris about the project, telling her that my father wanted to create a storybook for a family reunion, she wrote me back excitedly and said, "That will be such a great keepsake for your son!" At the time I debated whether simply to tell her that there wouldn’t be anyone you might expect to meet at a Nathans family reunion in this book or just let her be surprised when she actually saw the proofs. I had a good chuckle over that before letting her in on more of the details of the project when I was beginning to put the book together.

While Kris was very helpful in setting up my Heritage Makers account and giving me a few great tips on how to position some of the photos and punch up the book with text after I sent her my rough draft, I was able to do the bulk of the book on my own. Heritage Makers has great on-site video tutorials and makes it very easy to upload the photos, arrange them to your liking, add captions and other text, and choose suitable backgrounds to give your book a professional look. It took only a few hours to put it together on my end—even as I fussed over a number of the organizational details of the book and read over the text innumerable times to make sure I’d properly matched all the photos and captions. Heritage Makers turned the book around in a few days, getting it into my father’s hands with plenty of time to spare before he headed south for the reunion.

The "Album of Memories" was a huge hit in Alabama. As my father had told me while I was working on the project, quite a few of the people in the photographs have passed on in the intervening years, and these old photos sparked all kinds of memories and stories.

And as it turned out, I did share the book with my 4-year-old son. Naturally, I wanted to show him the one photo of my father that’s in there—featuring him at exactly my current age—and to tell him something about who his "PopPop" is besides the guy who sends him colorful kids’ books and takes him to the aquarium and bakes a cake with him when we visit him in Denver.

Truth be told, researching and recording the history of nobody famous hasn’t made my father famous (at least not in this lifetime), but this picture of him captured something a lot of famous people probably never experience: a man at the precise moment when he discovered who he was and what he was born to do, among the people whose stories have become his life’s work. Though I suppose I’ve understood this on some level for most of my life, seeing this picture made it almost as much of a new discovery for me as it would be for my son.

Helping to sustain that sort of family continuity by capturing and crystallizing the moments that define us—for ourselves and for the generations to come—strikes me as exactly what makes the work of videographers so vital. Whether as midwife to a project like Alice Hargress’s "Album of Memories" or as editor of this magazine, I’m grateful just to be a part of it.

September 29, 2008

Travel Tips from a Road Warrior

TravelerSigns



Travel tips from an Expert Traveler:

This sign can be found at most major airports now.  There are lines that you get into based on your flying experience.  I consider myself an Expert Traveler based on my frequent travels.

Here's some travel and packing tips that can help you on your next business trip, vacation or honeymoon:

Bring 2 forms of ID;  This is important in case you lose one. For example, bring a drivers license and state ID or passport.  Make sure that your license hasn't expired as security agents take great pride in turning over your license and checking the date. 

Wear slip-on shoes:  You know you have to take your shoes off, so don't wear lace-up shoes or boots or other hard to remove shoes. Wear clothes with pockets so your ID and boarding pass are easily accessible.  Get these items ready before you get to the check-in terminal. 

Get a laptop sleeve if traveling with a laptop, get a sleeve for it so it doesn't get scratched while in the travel bin.

Pack extra quart size plastic bags:  You know that you can only travel with 3 oz. (or less) liquid containers that have to fit in one quart size plastic bags. Sometimes these can leak and your plastic bag gets ruined for the trip home.  Bring several extra quart bags and toss them in a suitcase pocket.  Before I did this, I needed one so I asked a hotel if they had any - they wanted to charge me 50 cents for a bag!!  A $200 a night hotel couldn't spare one plastic bag (that's another story...).  I also bring foil that I wrap my nail polish in.

Skip the belt & other fashion statements:  Most people must remove their belt before walking through the xray door. It takes more time to put on and take off.  I say just skip the belt altogether and wear elastic-waisted pants.  This is so much comfier on a long flight anyway.  Save the fashion statement for when you arrive.  Speaking of fashion statements, I'm surprised when I see women in stilleto heels and short dresses on flights.  How comfy is that?  I like to put my feet up and scrunch down in the seat - can't do that in a dress!  How fast can you run in stilletos if you need to exit the plane in a hurry?  You don't want to know that answer.

Neck pillow

Bring your own neck pillow. I always bring a travel neck pillow with me.  I have one that comes in a plastic carrying case and I attach it to my purse with a clip.  I'm one of the lucky ones that can sleep on a plane - even on a two hour flight I'm sleeping no matter what time it is.  Having your own travel pillow saves your neck from being sore. 

Bring slippers or fuzzy socks:  On long flights I like to take my shoes off, but I want something warm on my feet so I toss fuzzy socks or slippers in my purse.

Bring an EMPTY water bottle & snacks:  I'm always drinking water so I'll empty out a water bottle before I get to the airport and toss the empty bottle in my purse.  Once I'm pass Security, I'll fill it up at the water fountain (saves $$).  This way on a plane I can have a drink anytime I want.  Also, bring healthy food snacks with you (granolar bars, cheese & crackers, trail mix, pretzels, etc.).  I've been on planes that have pulled away from the gate only to be told "there is a flight delay".

Bring extra hangers:  If you are staying in a hotel, bring extra wire hangers as they never have enough in the closet - especially if you are traveling with someone. 

Use address labels:  put self-stick address labels on your phone charger, laptop charger, glasses case, etc.   These items get frequently left behind and you'll have a better chance of getting it back with your contact info on the item.

Bring reading material:  I love to read, so I always bring things to read.  I'll even break down and buy one or two tabloid magazines just for fun.  I find some of the best business books at the airport.

Bring singles for tipping:  Make sure you have a few single dollars with you for tipping.  It takes too much time to break larger bills.  I wasn't thrilled when I recently had to pay a $3.00 ATM fee to take out a twenty dollar bill, then find a store to break the bill so I could have singles for tipping.  Most folks work hard for their tips, so I don't mind tipping a little extra if I get service with a good attitude. 

Feel free to share any other travel tips that have helped you!

 

 

September 22, 2008

In the press: Kris Malandruccolo helps Brides with questions to ask a videographer

2008_NothShoreWeddings 

Kris Malandruccolo featured in North Shore Style Weddings magazine.

The Fall 2008 North Shore Style Weddings magazine features the article by Kris Malandruccolo, Elegant Videos by Kris, on page 24 entitled "Questions To Ask When Looking for a Professional Videographer

Finding a videographer can be very confusing, especially if you don't know what questions to ask or even what you should be looking for.  Pick up this supplement to Chicago Bride magazine for the answer OR just call me directly at 630-876-9604.  I'm here to help you!

September 11, 2008

The importance of preserving YOUR OWN family history - don't wait another day!

Img_alan-portrait EventDV magazine,  Novmeber 2007 - Cradle to Grave: Acres of Diamonds by Alan Naumann

I want to share with my fellow videographers and others a great article by my good friend, EventDV columnist, Alan Naumann of Memory Vision.  He writes about the importance of taking the time to preserve our own family history.  Kind of like the painter whose house needs painting. 

As I was cleaning house today, I came across this old issue and was thumbing threw it.  I was struck (once again) by the wisdom of this article and wanted to share it with you.  As Fall approaches, we know the holidays can't be far behind.  Why not give your own family "the gift of family history"?   Don't wait until someone passes on in your family to realize too late that you should have captured your/their family history.  Alan knows this too well since he specializes in creating photo montages for funerals.  I also know someone in my family whom I need to do this for.  Thanks Alan for reminding me not to wait another day!  I think I'll make a cofee table storybook to go along with the photo montage and surprise someone special with this on her birthday.Edv_logo 

Read Alan's article:  Cradle to Grave:  Acres of Diamonds

 

HMIf you would like more information on how I can help you preserve your family history through an elegant coffee table storybook, and how to make your gift the hit of holidays, please visit Elegant Storybooks by Kris or call Kris at 630-876-9604 for monthly holiday specials!!

September 10, 2008

EventDV magazine September 2008: The Reel Deal column - Worlds Apart?

EventDV-Sept08  EventDV magazine - September 2008

Written by Kris Malandruccolo - The Reel Deal: Worlds Apart?

USA-JapanFlag As WEVA Public Relations Chairperson, I was invited to present "The Power of Video" in Tokyo and Osaka as the main speaker at the 7th annual ABC Japanese Bridal Conference. Over my next two columns, I'll talk about what I learned about the culture and market of Japanese wedding video.  

Edv_logo It's a very fascinating culture!  Read my column here.

Read my other July 2008 blog posts for more detailed reports on Japan and to see my pictures.

DSCN1043

  Here I am with Yoshi Kohara on the day I presented The Power of Video in Tokyo. 

September 08, 2008

Carlton Jones joins Heritage Makers

HM Carlton Jones joins Heritage Makers!

DSCN1830

I am pleased to announce that Carlton Jones joins my Heritage Makers team.  Carlton (though he's known as CJ) owns the video production company Candid Cinema in the Philadelphia area.   I first met CJ at a video conference in 2006 and I love his energy!  He is so upbeat and excited about what he does and about life in general.  CJ is looking for additional ways to preserve the family history of his clients, and he thought these coffee table storybooks would be perfect.  Welcome my fine Philly friend, CJ!  HM3 

For additional info on how you can offer your clients these professionally bound coffee table storybooks, please call Kris Malandruccolo at 630-876-9604 or visit Elegant Storybooks By Kris.

Kim & Al Kozak join Heritage Makers

HM     Kim & Al Kozak join Heritage Makers

DSCN1831

Kim & Al Kozak join my Heritage Makers team as an independent Heritage Makers consultant.  Kim & Al, a husband-wife team, run Video Memories Forever in the Cleveland area.  I first met Al & Kim when I presented The Power of Video in Cleveland, Ohio last March.   

Obviously by coming to the week-long WEVA EXPO 2008, they are showing their dedication to the video industry.   They now have a new add-on to offer their clients.  Just like Cleveland - they rock!  (pardon the pun).

HM3

For more information on how you can offer your clients these professionally-bound coffee table storybooks, please call Kris Malandruccolo at 630-876-9604 or visit Elegant Storybooks by Kris.